Glossary
- bureaucratese
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a linguistic register found in governmental and traditional institutions that is characterized by excessive jargon, euphemism, and weasel language, that is, language that obfuscates agency, authority, and responsibility
- confusion
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the result of excessive use of doublespeak, especially when opposite terminology is used deliberately; it can also result from gaslighting. It can ultimately lead to mistrust and insecurity about whether there is an actual truth.
- consumer literacy
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the skills and knowledge to consume goods and services wisely and safely, and to spend and save money free of exploitation
- disinformation
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Information that is purposefully false and meant to mislead or deceive, sometimes equated with propaganda. Recently it's been called "fake news".
- diversion
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discussing something else or changing the subject; doublespeak can be considered a form of diversion
- dog whistle language
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euphemistic doublespeak that covertly signals meaning only to receptive audiences
- doublespeak
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a language power technique involving the renaming of a concept that obscures its original negative meaning, allows for ambiguous interpretation, and may shift responsibility as to its cause.
- dysphemism
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the use of a disagreeable, offensive, or disparaging expression to substitute for an agreeable or inoffensive one, e.g. 'kick the bucket' for 'die'
- euphemism
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an agreeable or inoffensive expression substituted for one that may offend or suggest something unpleasant, e.g. 'pass away' for 'die'
- jargon
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the specialized words and linguistic registers associated with an activity or group of experts that is difficult to understand for outsiders
- metonymy
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the use of the name of an attribute or part of a thing to mean the whole thing or something related to the concept, or vice-versa, e.g. 'Washington' for 'the US government', or 'hand' for 'applause'
- misinformation
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Information that is not true or partially untrue. Misinformation may be unintentional, unlike disinformation, which is purposeful.
- name-calling
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the pejorative or derogatory use of an epithet, that is, a descriptive name, to address or refer to someone
- omission
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not mentioning or answering something; euphemistic doublespeak can entail omission because it is by definition avoidance of another term
- politically correct language
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a term used by cultural and political conservatives to label and dismiss new, euphemistic terms created by progressives to replace older terms considered racist, sexist, or otherwise discriminatory
- propaganda
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Information that deliberately promotes a particular perspective, regardless of its veracity.
- synonym
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a word that has a similar meaning to another word, e.g. 'glad' for 'happy'
- weasel language
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language that allows the speaker or writer to be vague, to generalize, and to hide or mask authority on purpose